About Digitalbox
Digitalbox is a leading digital media company in the UK, specialising in mobile-first publishing. By leveraging cutting-edge technology and data-driven strategies, Digitalbox enables effective content monetisation and precise audience targeting. The company operates several successful media brands that reach millions of readers each month.
To better understand their audience, generate valuable insights, and boost ad revenue, Digitalbox partnered with Pinpoll. With Pinpoll Tools and Pinpoll Ads, the integration was seamless and immediately effective.
What started with “Entertainment Daily” soon expanded to “Emmerdale Insider” and “Royal Insider”, proving the value of interactive content and smart monetisation. By collecting user opinions with Pinpoll Tools and simultaneously monetising every single user click with Pinpoll Ads, Digitalbox managed to optimise both user engagement and ad revenue—without compromising their user experience. Pinpoll Ads enhance the user journey and thus, are immune to banner blindness.
Seamless Ad Integration With Pinpoll
Unlike traditional ad placements, Pinpoll Ads are seamlessly embedded into the user experience, requiring no extra space on the site. Pinpoll’s innovative “Floating Ads” (patent pending), eliminate the need to provide the space for a full medium rectangle of 300 x 250 px in size, while still delivering strong viewability and eCPM performance.
The IAB UK's 2024 Digital Adspend report of IAB UK highlights a significant trend: advertisers are increasingly investing in impactful formats to capture the attention of their target audience.
This shift underscores the growing importance of engaging, interactive content in digital advertising strategies. Tools like Pinpoll, which enable publishers to embed interactive elements such as polls and quizzes with minimal technical effort, align well with this trend. By enhancing user engagement and increasing time spent on-site, such tools can help publishers capitalize on the rising demand for interactive digital experiences, thereby boosting ad revenue and audience retention.
How Digitalbox Uses Pinpoll
Digitalbox makes use of Pinpoll’s user-friendly user engagement solution that integrates into their editorial content with a single line of code.
- Contextual matching: AI-generated or manually draft polls match with relevant topics, enhancing the likelihood of high reader engagement.
- Interactive experience: Polls encourage users to actively participate, driving higher interaction rates.
- Effortless monetisation: Every new poll serves as a new revenue stream, maximizing ad revenue without disrupting reading experience.
- Custom design for every brand: Polls are fully customisable and thus, matching their platform’s individual brands and layouts to ensure a consistent and visually appealing experience.
"Pinpoll is a user-friendly solution that helps us better understand our readers, boost engagement across our platforms. The simple set-up through an ad integration into our editorial content made the onboarding decision simple. It’s the kind of smart, efficient tool we look for at Digitalbox.“ – James Carter, CEO of Digitalbox plc
What It Looks Like
“Entertainment Daily”
A top destination for celebrity news, TV updates, and engaging stories from the entertainment world. The platform delivers daily news, gossip, and exclusive content about British and international stars. Digitalbox uses Pinpoll Tools to keep users engaged while generating valuable first-party data and ad revenue.
„Emmerdale Insider“
A dedicated section at Digitalbox that focuses entirely on the popular British soap “Emmerdale Insider”. Fans can find exclusive spoilers, behind-the-scenes insights, and interviews covering the show's characters and storylines. The polls created with Pinpoll encourage users to share their opinion on upcoming storylines, boosting interaction.
„Royal Insider“
Everything about the British Royal Family. This platform provides royal enthusiasts with the latest news, in-depth analysis, and background reports on the monarchy - from King Charles to Prince George. Polls help engage royal enthusiasts while driving monetization through Pinpoll Ads.
About Pinpoll
Pinpoll, based in Linz (Austria), is a leading software provider for solutions in the areas of user engagement (Pinpoll Tools), generating first-party data (Pinpoll DMP) and marketing online advertising space (Pinpoll Ads). With innovative, AI-supported technologies, the company supports media, among others, in tapping into new sources of revenue.
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