Targeted into the post-cookie era: austria.com/plus relies on AI-supported target group segmentation with Pinpoll. Premium marketer Russmedia is expanding its data strategy with an innovative AI solution for the effective collection of first-party data for even more precise target group segments. Vienna/Linz, 05/23: Anyone who wants to display user-based advertising after the elimination of third-party cookies will have to rely on first-party data. Information about their own customers and users is used for [...]
Austria.com/plus x Pinpoll
