Categories
Marketing

Ready to Rumble: 5 Tools to Increase Website Engagement Compared

David is 27 years old and works as a Junior Product Manager at "News Digital". He was asked by his superior Laura, 32 years old and the Head of Digital, to evaluate tools to increase website engagement on newsdigital.de. And if such tools could generate subscriptions for paid content, that would be great, since top management has set the goal of winning 150,000 new subscribers by 2023.

Categories
Tutorials

Generate Ad Revenue in a Playful Way

As in previous years, many digital news publishers will continue to focus on generating subscriptions and setting up pay walls for their content. The undisputed number 1 in this area is the "New York Times": By the end of September 2021, 7.6 million paying subscribers had been acquired. The "Washington Post" comes second with 3 million subscribers [...]

Categories
Marketing

From 0 to over 30,000 leads - South African Kagiso Media show how it's done

Kagiso Media’s Radio brands Jacaranda FM and East Coast Radio are the most consistent and powerful digital platforms in South Africa's radio industry. They brought Pinpoll on board to get to know their listeners better, generate exciting insights and derive targeted content for their listeners. They are the best example of how to combine […]

Categories
Tutorials

What Is Corporate Design and Why Is It so Important For Polls?

A corporate identity or corporate image is the manner in which a corporation, firm or business enterprise presents itself to the public (such as customers and investors as well as employees). The corporate identity is typically visualized by branding and with the use of trademarks,[4]but it can also include things like product design, advertising, public relations etc. Corporate identity is a primary goal of the corporate communications, in order to maintain and build the identity to accord with and facilitate the corporate business objectives.

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Marketing

Monetising the Pinpoll Platform

Our customers usually deal with the following questions shortly before signing the contract with us: "What is the ROI of Pinpoll?" "What options are there for refinancing?" "How much revenue can we generate with Pinpoll?" At this point, our soon to be customers are usually convinced of our solutions, but begin to consider the potential "return on investment" (ROI for short): What added value do Pinpoll products deliver after deducting the costs incurred?

Categories
Tutorials

Pimp my Wordpress Page

This Tutorial shows you how to add interactive elements such as polls and quizzes to your WordPress posts. So why not increase the time visitors spend on your website with just a few simple steps?

Categories
Interesting

About the Security of Online Votings. An Attempt to Explain.

We hear the following questions almost every day: "Is it possible to cheat when voting on Pinpoll?" "How do you make sure that one can only vote once?" "One answer of my poll received multiple votes within a short period of time - how's that even possible?" The short answer to this: A secure, anonymous online voting is a perfect example of an Oxymoron - “secure” and “anonymous” are mutually exclusive by definition.

Categories
CSR

Take Responsibility: One Tree per 100,000 Votes.

Three words that everyone is talking about, but only very few integrate into their corporate strategy and if, really execute upon: Corporate Social Responsibility Under the guise of a “start-up”, we have paid little attention so far to how we can make a contribution to society. In the first few years you simply fight to survive, everything else is irrelevant. Our company celebrated its 5th birthday in May, so there are no more excuses, we want to contribute.

Categories
Tutorials

Data: The Raw Material to Fuel Sales.

TL;DR This tutorial explains how a webshop operator can generate valuable data in a playful way using polls, define rules for new target groups using data management software and activate them in a newsletter system to increase revenue.

Categories
Marketing

The Publishers' Dilemma. Traffic is Increasing, Advertising Revenue is Falling.

In the past few weeks, digital news publishers have experienced a true rollercoaster ride. On the one hand, pageviews increase massively. More and more people are getting information online about the situation in their country regarding Corona. On the other hand, there is a lack of bookings by agencies and advertisers who have frozen their advertising budgets. In some countries, the government supports media companies with ad bookings, but this only covers a fraction of the lost in revenue. The high website traffic thus stands against empty advertising inventory.