Pinpoll Magazine
Wie schon in den vergangenen Jahren werden auch in Zukunft viele Digital News Publisher ihren Fokus auf das Generieren von Leserabos und Paid Content legen. Die unangefochtene Nummer 1 in diesem Bereich ist die „New York Times“: Bis 2025 konnten 12,21 Millionen zahlende Abonnenten akquiriert werden. Auf Platz 2 mit 5 Millionen Abonnenten liegt „Substack“, […]
TL;DR This tutorial explains how a webshop operator can generate valuable data in a playful way using polls, define rules for new target groups using data management software and activate them in a newsletter system to increase revenue.
In the past few weeks, digital news publishers have experienced a true rollercoaster ride. On the one hand, pageviews increase massively. More and more people are getting information online about the situation in their country regarding Corona. On the other hand, there is a lack of bookings by agencies and advertisers who have frozen their advertising budgets. In some countries, the government supports media companies with ad bookings, but this only covers a fraction of the lost in revenue. The high website traffic thus stands against empty advertising inventory.
We hear the following questions almost every day: "Is it possible to cheat when voting on Pinpoll?" "How do you make sure that one can only vote once?" "One answer of my poll received multiple votes within a short period of time - how's that even possible?" The short answer to this: A secure, anonymous online voting is a perfect example of an Oxymoron - “secure” and “anonymous” are mutually exclusive by definition.
David is 27 years old and works as a Junior Product Manager at "News Digital". He was asked by his superior Laura, 32 years old and the Head of Digital, to evaluate tools to increase website engagement on newsdigital.de. And if such tools could generate subscriptions for paid content, that would be great, since top management has set the goal of winning 150,000 new subscribers by 2023.
Kagiso Media’s Radio brands Jacaranda FM and East Coast Radio are the most consistent and powerful digital platforms in South Africa's radio industry. They brought Pinpoll on board to get to know their listeners better, generate exciting insights and derive targeted content for their listeners. They are the best example of how to combine […]