Categories
Tutorials

Data: The Raw Material to Fuel Sales.

TL;DR This tutorial explains how a webshop operator can generate valuable data in a playful way using polls, define rules for new target groups using data management software and activate them in a newsletter system to increase revenue.

Categories
Marketing

The Publishers' Dilemma. Traffic is Increasing, Advertising Revenue is Falling.

In the past few weeks, digital news publishers have experienced a true rollercoaster ride. On the one hand, pageviews increase massively. More and more people are getting information online about the situation in their country regarding Corona. On the other hand, there is a lack of bookings by agencies and advertisers who have frozen their advertising budgets. In some countries, the government supports media companies with ad bookings, but this only covers a fraction of the lost in revenue. The high website traffic thus stands against empty advertising inventory.

Categories
Press

SPIEGEL Media x Pinpoll

Voting Ads: New advertising format brings a breath of fresh air to the German advertising market Hamburg/Linz, 09/2018: The young Linz-based start-up Pinpoll is equipping SPIEGEL MEDIA with a new advertising format, bringing a breath of fresh air to the German advertising market. Voting Ads will increase the performance of online advertising on renowned portals such as spiegel.de, bento.de and manager-magazin.de in the future. The ten-person team from […]

Categories
Press

Ippen Digital x Pinpoll

Growing together: Pinpoll wins Ippen Digital as a new customer Munich/Linz, 09/2018: The young Linz start-up Pinpoll was able to win the renowned Munich IT service provider Ippen Digital as a new customer, and now they want to grow together. The ten-person team at Pinpoll will in future provide software solutions for all portals of the central editorial office and support Ippen Digital in serving their website visitors even better [...]